Google provides KES 300 mln in grants to small traders in Africa Tuesday 15 September 2020 | 13:42 CET | News
Google has committed KES 300 million in grants to support education, entrepreneurship and women's empowerment in Africa. According to Agnes Gathaiya, Google Country director for Kenya and East Africa, the grant will help businesses, job seekers and educational institutions to recover from the impact of Covid-19. Google is also giving a KES 125 million grant directly to 500 women who have lost their sources of income during the pandemic.
The qualified businesses will be eligible for a KES 112,500 grant to help them to start their own businesses or find new ways of supporting themselves financially. They will be provided with livelihood improvement activities and training to promote entrepreneurship and financial literacy.
Gathaiya said Google has set up a digital hub to help 500,000 small businesses get online through Google My Business. This will put those businesses on Google and Google Maps, increasing their visibility and connecting them with millions of users every month.
It has enabled business owners to put together a marketing toolkit using the information on their Google My Business to keep customers informed of the latest news and to create custom posters and social posts.
According to Gathaiya, Googleâs Market Finder provides the necessary market recommendations for businesses, helping them reach a wider audience. The tool helps with localisation, international payments, and logistics, and helps businesses reach global customers seeking its products or services.
Free Headlines in your E-mail
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
| Categories: | Internet |
| Companies: | |
| Countries: | Africa |
::: add a comment This article is part of dossier
Coronavirus
::: more
