Jun 11, 2019 (AB Digital via COMTEX) — The Global and North America Organic And Natural Feminine Care Market is estimated to touch a size of USD 3,990.3 million by 2023. It can register 7.06% CAGR from 2018 to 2023 (forecast period). The market is primarily driven by the increasing preference of consumers towards organically produced products. According to the World Health Organization (WHO), close to 20,000 people die from chemicals sprayed on conventional cotton. Organic menstrual products can resolve this problem and bring down the mortality rate.
Feminine hygiene products are personal care products used by women during menstruation and other bodily discharge functions of the vagina. Also known as menstrual products, these are derived from organically grown crops such as cotton to prevent the possibility of attaining cancer and other harmful diseases. Feminine care products encompass sanitary napkins, pantiliners, tampons, menstrual pads, and menstrual cups.
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Initiatives by governments in creating awareness regarding menstruation and offering viable solutions to women. Health and wellness campaigns conducted at universities and colleges can facilitate the growth of the global and North America organic and natural feminine care market. Furthermore, synthetic cotton derived products possess the possibility of causing menstrual toxic shock syndrome (TSS). But the risk can be eliminated with women switching to organic or natural feminine care products.
Global and North America Organic and Natural Feminine Care Market – Competitive Analysis
Prime players in the Global and North America Organic And Natural Feminine Care Market include
- Maxim Hygiene (U.S.)
- GladRags (U.S.)
- Purganics (India)
- The Honest Company Inc. (U.S.)
- Procter & Gamble (U.S.)
- Apropos (U.S.)
- Tosama (Slovenia)
- Armada & Lady Anion (Australia)
- Saathi (India)
- Rael (U.S.)
- Heyday Care LLP (India)
- Veeda USA (U.S.)
- Bodywise Limited (U.K.)
- Corman USA Inc. (U.S.)
Global and North America Organic and Natural Feminine Care Market – Segmentation Analysis
The Global and North America Organic And Natural Feminine Care Market is segmented by product and distribution channel.
Among products, sanitary pads accounted for 63.2% share in 2017, followed by tampons (22.3%), panty liners & shields (9.5%), and others (5.0%). Tampons can generate close to USD 971.66 million by 2023 at a CAGR of 8.67% during the forecast period. This can be attributed to the rising numbers of working women, preference of tampons to conduct day-to-day activities, and awareness of menstrual hygiene. Panty liners & shields can exhibit the second-highest CAGR of 7.68% over the assessment period to accumulate close to USD 394.19 million. This can be credited to their heavy use by the working population in developed economies to prevent discomfort.
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By distribution channel, supermarkets & hypermarkets accounted for 43.2% share in 2017, followed by retail pharmacies (30.8%), online purchase (17.4%), and others (8.6%). Supermarkets & hypermarkets can register 6.80% CAGR during the assessment period to generate close to USD 1,696.1 million. This can be credited to this particular outlet being preferred by manufacturers to increase their sales in developing economies. But the online purchase segment can showcase a robust CAGR of 8.24% to contribute close to USD 741.77 million by 2023. The preference of using online channels to avoid social stigma issues by women in developing economies is likely to facilitate growth in the segment.
Global and North America Organic and Natural Feminine Care Market – Regional Analysis
Geographically, the Global and North America Organic And Natural Feminine Care Market is segmented into Europe, Asia Pacific (APAC), North America, South America, and the Middle East & Africa (MEA). APAC accounted for 43.6% share in 2017, followed by North America and South America holding close to 27.7% share, Europe (24.5%), and MEA (4.2%).
The APAC region can accrue close to USD 1,777.63 million by 2023 at a CAGR of 7.47% during the forecast period. Factors of high awareness levels of consumers, demand for high fluid retention products, and health-consciousness levels among the women populace in China, South Korea, and India are projected to drive market growth. Other factors predicted to spur growth include population spurt and efforts by companies to create awareness through Ads.
North America can generate close to USD 850.73 million by 2023 at 7% CAGR during the assessment period. This can be attributed to availability of various options for feminine care products coupled with advertisements targeting the right demographic. Social media channels ensuring the message of menstrual health reaches audiences can boost the regional market revenue.
Europe is predicted to exhibit 7% CAGR to generate revenue worth USD 974.85 million by 2023. This can be attributed to waste disposal concerns with regards to synthetic feminine hygiene products. Investments in research and development for creating recyclable sanitary pads is likely to bode well for the market. Moreover, efforts by governments to solve pharmaceutical logistics and ensure manufacture of low-cost hygiene products can boost the regional organic and natural feminine care market.
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